Ad cost calculator
Pick a channel, set a monthly budget, and see what it buys — estimated impressions, clicks, or spots from 2026 benchmarks. No signup, no sales call.
Summary
This calculator converts a monthly budget into estimated impressions, clicks, or ad spots using 2026 industry benchmarks (billboard CPM $2–$18, Instagram CPC $0.40–$2.00, podcast CPM $25–$50, radio spots $65–$1,400+). Results are planning estimates — auctions, markets, and creative quality move real prices.
The single most important point
A calculator estimates the middle; your results live at the edges. Great creative and sharp targeting beat these benchmarks by 2–3x; tired creative in a crowded auction misses them by just as much. Use this to size budgets, then optimize relentlessly.
Want the full breakdown?
Each channel guide explains what drives these numbers and how to push your costs toward the low end of the range:
- Billboard advertising costs 2026
- Social media ad costs 2026
- Podcast advertising costs 2026
- Radio advertising costs 2026
Ready for real numbers?
Benchmarks get you planning. Quotes get you buying — tell us your channel and market.
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